Returning to the Land Between Sea and Hills
About us
In 2013, Milanese entrepreneur Franco Pravettoni, who has always been in love with Tuscany, arrived in Bolgheri and acquired the Casa al Piano estate, one of the oldest in the area.
Here he fulfilled his dream of bringing to life a new project closely connected to Nature, driven by the passion for the genuine fruits of a lovingly cultivated land that had been passed down to him by his grandfather.
The ancient roots of the place make everything even more special: the estate buildings date back to 1698, as recalled by an engraving on a stone plaque visible on one of the farmhouse walls.
Franco chose the name PietraNova for this corner of paradise, a name that on the one hand refers to the site’s historical origins and on the other symbolizes a new beginning.
If he and his wife Nadia were to describe PietraNova with three adjectives, they would have no hesitation: Unique, Luminous, Precious.
The uniqueness of PietraNova arises from the harmony of every plant, every tree, every stone, and every drop of water that makes it up. Together, these elements create a living and unrepeatable ecosystem, a small universe to be cherished and protected.
Its luminosity is understood not only as a sun-kissed corner of Tuscany, but as a living place that radiates joyful beauty in its simplicity and naturalness.
Precious, because Franco and Nadia wanted to create a small jewel where, in every corner, one can feel a sense of family: PietraNova is made of people, simple gestures, and unique moments that find their deepest authenticity in spontaneity. It is precisely this genuineness that makes PietraNova so precious.
Here, Wine and Olive Oil have always been produced
as evidenced by the century-old olive trees and the historic winery with its cement fermentation tanks. But there’s more! Here, the story of a territory, a family, and a passion continues to live and grow year after year, guided by artisanal expertise and a deep connection with nature.